How to win in the worlds largest retail market. China is the largest ecommerce market in the world and the most digital of the major economies. At the same time many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guideampnbsphelps bridge this gap by providing a howto approach to the China ecommerce ecosystem. Ecommerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick punchy readampnbspThe Smart Business Guideampnbspis a useful book for consumer brands retailers and entrepreneurs. It covers critical areas such as How any brand can be a pureplay ecommerce brand in China How Chinese consumers are different from U.S. consumers The main platforms and social media channels Case studies of success and failure in China How to deal with market entry challenges trademark registration and product approval How to compete and win in the most challenging and most promising retail market in the world