True Colours is a specially formulated colour enhancing dog shampoo with built-in optical enhancers to help improve the radiance of your dog’s coat. Mild, deep cleaning formulation Built in conditioner and optical enhancers for a healthy radiant coat Infused with our ‘Signature’ scent for a fresh smelling coat Suitable for all breeds and any colour coat True Colours dog shampoo has been specially formulated to clean, deodorise, condition and enhance the colour of your dog's coat. With built in conditioner and pro-vitamin B5, it helps to keep your dog’s coat beautifully clean and healthy. True Colours also has a deep cleaning and stain removing formulation to help improve the colour and overall appearance of your dog's coat. True Colours can be used on all coat colours and skin types including sensitive skin. It is suitable for all dogs from 6 weeks old. All Animology dog shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils. Our 'easy rinse' formulation keeps washing time to a minimum, while the built-in conditioner and Pro-Vitamin B5 help to improve the health, strength and condition of your dog's coat.