Sensory Marketing An Introduction

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Sensory Marketing An Introduction

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Sensory Marketing An Introduction

TRY4,299.00

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Sensory Marketing An Introduction

Authored by Bertil Hulten one of the worlds leading professors of sensory marketing this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer not only to increase the chance of an immediate sale but perceptions of the product which play into a customers return and brand loyalty for the future.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2020-05-28
  • Publisher / Label: Sage Publications Ltd
  • Author: Bertil Hulten
  • Number of Pages: 240
  • Fruugo ID: 343534972-752631418
  • ISBN: 9781526423252
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