M Commerce Experiencing the Phygital Retail

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M Commerce Experiencing the Phygital Retail

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M Commerce Experiencing the Phygital Retail

TRY5,890.00

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M Commerce Experiencing the Phygital Retail

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution emergent trends hindrances and challenges and customer perceptions about various facets of how physical and online retail channels are merging blurring and influencing each other in new ways. <
  • Brand: Apple Academic Press Inc.
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Apple Academic Press Inc.
  • Author: M Commerce: Experiencing the Phygital Retail
  • Number of Pages: 418
  • Fruugo ID: 537034501-1087062412
  • ISBN: 9781774634165
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