Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

TRY1,349.00
+ TRY1,086.99 Shipping

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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Description

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Includes: the thinking on key branding concepts; strategies for launching new brands leveraging existing brands and managing a brand portfolio; techniques for building a brand-centered organization; and insights from senior managers who have fought branding battles and won.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Alice M. Tybout (Kellogg School of Management)
  • Number of Pages: 352
  • Fruugo ID: 346032181-756998912
  • ISBN: 9780471690160

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  • STANDARD: TRY1,086.99 - Delivery between Wed 31 December 2025–Tue 20 January 2026

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