Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

TRY8,990.00
+ TRY1,256.99 Shipping

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

RRP: TRY10,790.00
Price: TRY8,990.00
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TRY8,990.00
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Description

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
  • Fruugo ID: 343461051-752557218
  • ISBN: 9780566091674

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  • STANDARD: TRY1,256.99 - Delivery between Mon 12 January 2026–Fri 30 January 2026

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