Ethnography for Marketers A Guide to Consumer Immersion

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Ethnography for Marketers A Guide to Consumer Immersion

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Ethnography for Marketers A Guide to Consumer Immersion

TRY10,890.00

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Ethnography for Marketers A Guide to Consumer Immersion

Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products services and communications. The author provides real-world examples used successfully for over 15 years at his own company to set standards for practices in planning managing executing and generating strategic insights.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2021-02-11
  • Publisher / Label: SAGE Publications Inc
  • Author: Hy Mariampolski
  • Number of Pages: 264
  • Fruugo ID: 457448322-963941028
  • ISBN: 9780761969471
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