D&AD. The Copy Book - Hardcover – Bibliotheca Universalis

TRY1,199.00
+ TRY1,169.49 Shipping

D&AD. The Copy Book - Hardcover – Bibliotheca Universalis

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D&AD. The Copy Book - Hardcover – Bibliotheca Universalis

D&AD. The Copy Book - Hardcover – Bibliotheca Universalis

RRP: TRY1,599.00
Price: TRY1,199.00
You save: TRY400.00 (25%)
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TRY1,199.00
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Description

D&AD. The Copy Book - Hardcover – Bibliotheca Universalis

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person. About the series Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe
  • Fruugo ID: 249932927-540273048
  • ISBN: 9783836568524

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  • STANDARD: TRY1,169.49 - Delivery between Mon 22 December 2025–Fri 02 January 2026

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  • Taschen
  • TASCHEN GmbH
  • Hohenzollernring 53
  • Cologne
  • DE
  • 50672
  • contact@taschen.com
  • 221201800
  • https://www.taschen.com/

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  • Arquivo - Bens Culturais
  • Arquivo - Bens Culturais
  • Av. Combatentes da Grande Guerra 53
  • Leiria
  • PT
  • 2400-159
  • lojaonline@arquivolivraria.pt
  • 244822225
  • https://www.arquivolivraria.pt/